DIGITAL STRATEGY, TRENDS, & TIPS
PPC, or pay-per-click, is online advertising that allows businesses to place ads on search engines and other websites. Businesses can use several different PPC strategies, but some are more effective than others. Let's discuss a few of them.
In the world of SEO, the quality of your inbound links matters just as much as the quantity. Connecting with high trust flow websites will help increase your own website's trust flow and reputation, and in turn, improve your SEO rankings.
This article explores the best marketing automation tools for ad buying, email automation, lead nurturing, omnichannel marketing, customer support, customer interaction, and more.
Four steps make up a typical e-commerce conversion funnel. The consumer makes decisions at each level based on how they perceive your brand, your product, and the competition.
In today’s online world, setting up a website is pretty simple — and theoretically accessible for pretty much everyone. But if you’re serious about running a successful website (whether it’s an online store, a business website, or a WordPress blog), you need to make security a priority.
Conversion rate optimization (CRO) though can be just as helpful in contributing to Google’s love and adoration for your site. A process that helps improve the website, in order to encourage your users to click that purchase button.
It is understandable why marketing is considered the last phase of any product. However, you don’t underplay the importance of an effective marketing strategy as a business. A weak marketing strategy will make the sales suffer even if you are confident in your product and the research behind it.
The unified ad server can be used by a media owner who doesn't have their own player software to govern the user experience by deciding where in the loop content or advertisements are played.
Where did it all come from? Humans have asked a question since its existence, but today we seek to answer it about the digital marketing revolution. So what was before Facebook, and how did we get to TikTok? What were the first network marketing campaigns? Or, more interestingly, what will come for the future of this industry? Find out by reading this article!
If there’s anything B2B marketers need to understand fully, it’s how SEO fits into their customer buying journey. Yet, SEO remains a challenge due to its continuous changes, buyer personas, journey insights, etc.